>>>When he works out, he needs a beat!
gets his music motivation through online radio but he doesn’t listen to the big services
like Pandora, he listens to slacker radio.>>>What’s great about slackers off line play?
>>It’s no distractions, a couple of miles.>>>Scrapper is based in Rancho Bernard Doe.
He thinks it sounds like old school radio, the best of FM.
>>>We had experts that were create this gone music with technology that gave users a lot
of control.>>>Slacker sets itself apart by offering
radio stations offered by real people and that’s how they drew in Kristin Nielsen, she
found out about swami sound system.>>>I saw slacker had him and I thought, definitely
got to get that app.>>>Slacker hires music obsessives to get
their content.>>>I’m Ben, I’m not “party Ben” they didn’t
see me come out and know immediate that will this guy was going to D.J.
>>>He won his reputation by making mashups. Like this one.
These days Ben spends his time pouring over charts by tracking how users respond to different
songs, when they hear the def punk song they are pushing the heart button.
So he knows he better put it into heavy rotation. But just like radio D.J.’s of long ago he’s
allowed to stick music into the playlist like this song from Sweden.
can take the information and say, you know what, all you people who are taking and voting
on this, you are wrong, this song is great and I believe in it and I’m going to put it
in the A category until you change your mind.>>>Slacker finds that their listeners like
the occasional curveball and you don’t get that with other players.
Spotify give us you complete control and Pandora gives you formulas based on your taste.
They draw tens of millions of listeners every day, slacker is tiny by comparison, 5 million
listeners, but they have managed to stay afloat in the highly competitive world of online
radio since 2007, practicalally a century in startup years.
They are about to face bigger competition.>>>We’re introducing a way to discover new
music and we call it “iTunes radio.”>>>Starting this fall slacker will have to
go toetotoe with apple, the goliath. Google rolled out an I don’t know line radio�
I don’t know online radio a few weeks ago.>>>When you think of apple, something similar
is going to happen and there will be a next wave of people interested in music on their
devices online and they are going to start thinking about online radio who have never
thought about it before.>>>When they size up the competition, he
oppose hopes they will choose slacker, of course apple users could go the other way.
>>>Even this guy is intrigued by iTunes radio. Vo isn’t alone, onethird would switch based
on the apple name alone. David Wagner, KPBS news.